Webinar | Your Story, Our Headline: Learning How to Tell Your Story - Part 1

January 18, 2017

Part 1: An Introduction to Storytelling
January 18, 2017 | 10:00-11:30AM (EST) | GPSA Knowledge Platform

For millennia, storytelling has been one of the most powerful ways to shape collective cultures, evoke emotion, teach morals, educate, or inspire action. Who can forget the story of Theseus and the Minotaur? Or how Odysseus conceived the plan to leave a huge wooden horse outside the gates of Troy? Storytelling has always been a profoundly effective tool for citizens as a means to enhance understanding of issues or build movements around social causes. With the advent of new technologies, stories can be shared far and wide, in real time. This is why the GPSA, the GPSA Knowledge Platform and States of Minds are launching a series of webinars on Storytelling. By the end of this webinar series, participants will acquire new skills to capture and use their story for social transformation, civic engagement, and expanding their voice in addressing either global issues or issues in their local communities. This will increase civil society’s ability to engage, broaden public debate, and communicate more effectively with the public and private sectors on issues of significance. It will also allow people or organizations to showcase how their outputs are used, and how they add value to people’s lives.

*The webinar series will consist of three webinars to be (tentatively) held on January 18, February 15 and April 12 on the GPSA Knowledge Platform. Those attending two out of three webinars and completing a final Storytelling project with the skills acquired in the webinar series will have the opportunity to receive feedback on their project and will get a certificate. The best projects will also be published on the GPSA Knowledge Platform, the GPSA website, and on the States of Minds’ website.

During the first webinar of the series, Lysbeth Sherman, a media and public diplomacy expert based in Washington, DC, and Robin Malloy, a neuropsychologist based in Germany, will touch on the power of storytelling and the profound and real effects that it has on the human brain. During this session, participants will learn the basics of storytelling, including the benefits, elements and emotional experiences that can lead to advocacy and responsible social action. Participants are encouraged to share their stories – whether blogs, feature stories or videos.


Lysbeth Sherman is a Strategic Communications Advisor and the Founder and President of STATES OF MINDS , a non profit organization based in Washington D.C..  In partnership with the U.S. Department of State and in collaboration with leading diplomatic, cultural, and educational institutions in the United States and abroad, States of Minds has established interdisciplinary media platforms, in selected countries, that include American independent film festivals, media-tech conferences, and media educational programs to address and promote social change. By engaging both the public and private sectors States of Minds designs programs for business and community leaders, tech and media professionals, NGOs, and youth to expand their perspectives on media tech innovation, digital strategic communication, data analysis, storytelling, and digital civic engagement.  In 2016, in partnership with the GPSA, Lysbeth produced the GPSA institutional video which was featured at their annual meeting in May 2016. Previously, Lysbeth Sherman worked in the Cultural Service at the Embassy of France in the United States and founded C’EST CHIC, the first French Film festival in Washington, D.C.. She has also participated in the launching and production of television programs at TF1 in France and has worked with corporations and in numerous public and private organizations in Europe and the United States, in the creation, and promotion, of technology exchanges and joint-ventures among high-tech companies.

Robin Malloy is the Founder of TRAINSKILL. Based in Germany, Trainskill develops programs and organizes seminars on Neuroleadership, Neuropsychology, Health, Philosophy, Demographics, Communication and Awareness for Governmental, Educational and Financial Institutions, Non-Profit Organizations, Police Departments  and law Enforcement Agencies, and Corporations. Robin Malloy’s work focuses on the newest insights in genetics, neuroscience and philosophy. Current findings about DNA, Micro-DNA and microbiological processes open up an insightful world for a deeper understanding of the power of communication, leadership and health issues. Billions of microbiological processes occur in our body at the same time and determine our daily life experiences in ways we almost cannot imagine. Understanding these processes, in conjunction with the knowledge of ancient and modern philosophers, promise a new mindset to live a powerful and healthy life, improving our leadership and communication capabilities. In addition, Mr. Malloy is Doctor of Philosophy and wrote his Doctoral Thesis on the areas of Neuropsychology, Analytical Psychology, Health and Leadership Development.

In order to participate in this Webinar, you will need to be registered to the GPSA Knowledge Platform and logged in. If you do not have an account yet, create it here. If you are already registered, you do not need to do anything.