Social Accountability Media Initiative Launched Jointly by Aga Khan University and GPSA

Helping to broaden public awareness of and engagement with civil society and official efforts in public sector oversight is a key part of generating greater social accountability. The Social Accountability Media Initiative (SAMI) project is being launched to help raise the effectiveness of information and advocacy activities by civil society organizations and other stakeholders that promote good governance and social accountability. The Graduate School of Media and Communications (GSMC) at the Aga Khan University (AKU) in Nairobi will implement the project in partnership with the GPSA.

The first major SAMI activity is a skill-building clinic for the African region with five GPSA grantees from Ghana, Malawi, Mozambique and Uganda that will be hosted by GSMC in Nairobi, Kenya, from 23-27 March. Its purpose is to strengthen grantees’ media and communications strategies, plans, and skills in traditional and new media. Four grantees from Bangladesh, Kyrgyz Republic and Bangladesh will gather for a similar meeting for the Asian region in Bishkek, Kyrgyzstan, from 20-24 April.  

The SAMI program has been designed as a mentoring initiative that will provide ongoing support to GPSA grantees and their partners, including government counterparts, in implementing strategic media and communications activities. Activities will include media advocacy workshops and clinics, forums with key stakeholders, post-training mentoring, and peer networking opportunities for the CSOs. These will be an integral part of projects' social accountability strategies aimed at solving concrete governance and development challenges.

About GSMC


The Graduate School of Media and Communications (GSMC) is the first of a series of graduate professional schools that will be established Nairobi during the coming years, with reach across East Africa and beyond. The GSMC will offer an MA in Multimedia Communications beginning in 2015, coupled with an ambitious program of professional development programs and executive short courses beginning in 2014. To maximize its reach and impact, the school will partner closely with an impressive array of other global communications organizations, ranging from Columbia University to Deutsche Welle, as well as diverse institutions of the extensive Aga Khan Development Network. Read more about GSMC